grants/EXECUTION_TIMELINE.md

Atlas Green Morocco — Complete Execution Timeline

12–36 Month Roadmap with Grant Integration Points

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📅 Phase-by-Phase Timeline Overview

PHASE 0    PHASE 1    PHASE 2    PHASE 3    PHASE 4    PHASE 5    PHASE 6    PHASE 7
Weeks 1-4  Weeks 4-8  Weeks 8-20 Weeks 20-32 Weeks 32-52 Weeks 48-72 Months 6-15 Months 15-36
FOUNDATION LEGAL     MVP        REVENUE    SCALE      SEED       INFRA-     MARKET
           SETUP                              FUNDING    STRUCTURE  DOMINANCE

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🎯 Phase 0: Foundation & Strategy Validation (Weeks 1–4)

Objective

Lock in business model, validate market assumptions, establish core team.

Grant Integration Points

• ✅ TAMWILCOM Innov Idea (MAD 100k): Pre-seed prototyping grant accessed via incubator
• ✅ IRESEN Green Inno-Project (€300k): Applied R&D subvention (if aligning with consortium)
• ✅ IRESEN Green Inno-Boost (€150k): Early-stage incubation funding (TRL 6-8)

Key Actions

1. Select business model (Days 1-3)
2. Validate market demand (Days 3-14)
3. Assemble core team (Days 7-21)
4. Map regulatory landscape (Days 10-21)
5. Draft lean business plan (Days 14-28)

Success Metrics

• Business model selected with rationale
• 10+ customer interviews completed
• Core team committed
• 3+ advisors signed
• Business plan written
• Free-zone jurisdiction selected

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🏢 Phase 1: Legal Structure & Incorporation (Weeks 4–8)

Objective

Establish Morocco operating company and foreign holding structure.

Grant Integration Points

• ✅ IRESEN Green Inno-Boost (€150k): Funding can be used for legal setup
• ✅ IRESEN Green Inno-Project (€300k): Legal/IP costs covered under R&D subvention

Key Actions

1. Incorporate Morocco SARL/SAS (Weeks 4-6)
2. Register in free zone (Weeks 5-8)
3. Establish foreign holding company (Weeks 5-7)
4. Set up banking & accounting (Weeks 6-8)
5. Draft IP and equity docs (Weeks 5-7)

Success Metrics

• Morocco company registered with tax ID
• Corporate bank account active
• Free-zone application approved
• Foreign holding company incorporated
• Equity agreements signed
• Accounting system operational

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💻 Phase 2: Product & Market MVP (Weeks 8–20)

Objective

Build minimum viable product and deploy with 3-5 pilot customers.

Grant Integration Points

• ✅ IRESEN Green Inno-Boost (€150k): Primary funding source for MVP development
• ✅ IRESEN Green Inno-Project (€300k): Software R&D grants for energy platforms
• ✅ EU Horizon Europe: Consortium calls for clean energy software/AI
• ✅ AfDB SEFA: Project preparation grants for infrastructure software pilots

Key Actions

1. Define MVP roadmap (Weeks 8-9)
2. Assemble development team (Weeks 8-10)
3. Build MVP in sprints (Weeks 9-18)
4. Launch closed beta (Weeks 14-20)
5. Iterate on feedback (Weeks 14-20)

Success Metrics

• MVP defined with 3-5 core features
• Development team hired
• Working prototype deployed
• 3-5 pilot customers active
• Weekly updates shipped
• Quantified customer feedback

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💰 Phase 3: Revenue & Customer Traction (Weeks 20–32)

Objective

Convert pilots to paying customers, achieve €50K–€150K ARR.

Grant Integration Points

• ✅ EBRD GEFF Plus: Bundle B2B sales with 10% EU cashback incentives
• ✅ IRESEN Green Inno-Boost: Convert grant recipients to commercial customers
• ✅ AECF REACT: Scale productive-use clean energy solutions

Key Actions

1. Define pricing strategy (Weeks 20-21)
2. Convert pilots to paying customers (Weeks 20-24)
3. Build sales process (Weeks 20-24)
4. Launch outbound campaign (Weeks 22-32)
5. Establish customer success (Weeks 22-26)
6. Publish case studies (Weeks 26-32)

Success Metrics

• Pricing locked and tested
• 3+ pilots converted to paid
• €50K–€150K ARR achieved
• Sales playbook documented
• 50+ leads in pipeline
• NPS ≥ 40

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🚀 Phase 4: Scale & Market Expansion (Weeks 32–52)

Objective

Scale to 10-20 customers, expand to EU, prepare seed funding.

Grant Integration Points

• ✅ Horizon Europe: Large consortium grants for EU expansion
• ✅ EBRD GEFF: Infrastructure financing for EU projects
• ✅ Maroc PME Tatweer: 30% CAPEX subsidies for manufacturing scale-up
• ✅ AfDB SEFA: Large-scale project preparation grants ($30M-$200M projects)

Key Actions

1. Hire sales & marketing team (Weeks 32-36)
2. Launch thought leadership (Weeks 32-52)
3. Expand to EU market (Weeks 32-52)
4. Build partner ecosystem (Weeks 36-52)
5. Prepare seed fundraising (Weeks 40-52)
6. Build board/advisors (Weeks 36-52)

Success Metrics

• 10-20 paying customers
• €250K–€500K ARR
• 2+ EU partnerships
• Seed round materials ready
• 30+ investor introductions

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💼 Phase 5: Seed Funding & Institutional Validation (Weeks 48–72)

Objective

Raise €500K–€2M seed round, attract institutional investors.

Grant Integration Points

• ✅ EU Horizon Europe: Non-dilutive funding to bridge to Series A
• ✅ AfDB SEFA: Project preparation for larger scale-up
• ✅ IRESEN: Follow-on grants for scaling Moroccan operations

Key Actions

1. Create investor pitch deck (Weeks 40-44)
2. Identify target investors (Weeks 40-48)
3. Secure warm introductions (Weeks 44-56)
4. Execute pitch & due diligence (Weeks 48-68)
5. Negotiate term sheet (Weeks 60-72)

Success Metrics

• €500K–€2M raised
• Strong investor board added
• 12-18 months runway secured

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⚙️ Phase 6: Product Scale & Infrastructure Build (Months 6–15)

Objective

Scale product for enterprise, build robust infrastructure.

Grant Integration Points

• ✅ EBRD GEFF: Enterprise infrastructure financing
• ✅ IRESEN Green Inno-Project: Advanced R&D grants
• ✅ AfDB SEFA: Large project preparation for enterprise deployments

Key Actions

1. Scale engineering team (Weeks 1-12)
2. Build enterprise infrastructure (Weeks 4-20)
3. Implement data security (Weeks 4-16)
4. Expand product features (Weeks 1-20)
5. Build sales & support team (Weeks 2-16)

Success Metrics

• 10-12 person engineering team
• SOC2 compliance path
• 5-10 enterprise features
• 99.9% uptime
• NPS > 50

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🌍 Phase 7: Market Dominance & Expansion (Months 15–36)

Objective

Achieve market leadership, expand globally, prepare Series A.

Grant Integration Points

• ✅ AfDB SEFA: Pan-African project preparation
• ✅ AECF REACT: Scale across African markets
• ✅ Horizon Europe: Continued EU collaboration grants
• ✅ Maroc PME: Further CAPEX subsidies for expansion

Key Actions

1. Establish market leadership (Months 15-36)
2. Expand geographic footprint (Months 18-36)
3. Build strategic partnerships (Months 15-36)
4. Optimize unit economics (Months 15-24)
5. Prepare Series A fundraising (Months 24-36)

Success Metrics

• Thought leader status
• 3-5 new geographic markets
• €5M–€15M ARR
• Series A ready

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📊 Grant Timeline Integration Map

Weeks 1-4:   TAMWILCOM Innov Idea (Pre-seed)
             IRESEN Inno-Boost (Early-stage)
             
Weeks 4-8:   IRESEN Inno-Boost (Legal/IP costs)
             IRESEN Inno-Project (R&D setup)

Weeks 8-20:  IRESEN Inno-Boost (MVP development)
             EU Horizon Europe (Consortium calls)
             AfDB SEFA (Pilot preparation)

Weeks 20-32: EBRD GEFF (Bundled sales)
             AECF REACT (Productive use scale)

Weeks 32-52: Horizon Europe (EU expansion)
             EBRD GEFF (Infrastructure)
             Maroc PME Tatweer (CAPEX subsidies)
             AfDB SEFA (Large projects)

Weeks 48-72: Horizon Europe (Follow-on)
             AfDB SEFA (Scale preparation)

Months 6-15: EBRD GEFF (Enterprise infra)
             IRESEN Inno-Project (Advanced R&D)

Months 15-36: AfDB SEFA (Pan-African)
              AECF REACT (African scale)
              Maroc PME (Expansion CAPEX)

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🎯 Grant Strategy by Business Model

Energy Software / AI

• Phase 0-2: IRESEN Inno-Boost (prototype development)
• Phase 2-3: EU Horizon Europe (consortium calls)
• Phase 6-7: AfDB SEFA (enterprise deployments)

Infrastructure Services

• Phase 0-2: IRESEN Inno-Project (R&D)
• Phase 3-4: EBRD GEFF (bundled infrastructure sales)
• Phase 6-7: Maroc PME Tatweer (equipment subsidies)

Desalination Tech

• Phase 0-2: IRESEN Inno-Boost (pilot development)
• Phase 2-4: EBRD GEFF (B2B water installations)
• Phase 7: AfDB SEFA (large water infrastructure)

Component Manufacturing

• Phase 1-2: TAMWILCOM Innov Idea (prototyping)
• Phase 6: Maroc PME Tatweer (30% CAPEX subsidies)
• Phase 7: EU Horizon Europe (export partnerships)

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🔗 Grant Cross-Reference

Grant Program	Best For	Amount	Timeline	TRL
TAMWILCOM Innov Idea	Pre-seed prototyping	€10K	Weeks 1-4	TRL 2-4
IRESEN Inno-Boost	MVP development	€150K	Weeks 4-20	TRL 6-8
IRESEN Inno-Project	Applied R&D	€300K	Weeks 4-20	TRL 3-6
EBRD GEFF	Infrastructure sales	Variable	Weeks 20+	TRL 7-9
EU Horizon Europe	EU expansion/R&D	€500K-€5M	Weeks 20+	TRL 4-8
AfDB SEFA	Large projects	$1M+	Weeks 32+	TRL 6-9
AECF REACT	African scale	$100K-€1.5M	Weeks 20+	TRL 7-9
Maroc PME Tatweer	Manufacturing CAPEX	30% subsidy	Months 6+	TRL 8-9

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📋 Quick Reference: When to Apply

Phase	Grant to Apply	Application Timing
Week 2	TAMWILCOM Innov Idea	Immediately
Week 4	IRESEN Inno-Boost	Weeks 4-6
Week 6	IRESEN Inno-Project	Weeks 6-8
Week 14	EBRD GEFF	Weeks 14-20
Week 20	EU Horizon Europe	Weeks 20-24
Week 32	AfDB SEFA	Weeks 32-40
Month 6	Maroc PME Tatweer	Months 6-8

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🔄 Grant-to-Phase Alignment Checklist

Phase 0: Foundation

• Apply to TAMWILCOM Innov Idea (via incubator)
• Begin IRESEN Inno-Project consortium discussions
• Identify academic partners for IRESEN grants

Phase 1: Legal

• Submit IRESEN Inno-Boost application
• Use grant funds for legal setup (if approved)

Phase 2: MVP

• Receive IRESEN Inno-Boost funding
• Apply to EU Horizon Europe consortium calls
• Use AfDB SEFA for pilot preparation

Phase 3: Revenue

• Bundle sales with EBRD GEFF cashback
• Apply to AECF REACT for scale

Phase 4: Scale

• Apply to Horizon Europe for EU expansion
• Use Maroc PME Tatweer for manufacturing
• Access AfDB SEFA for large projects

Phase 5: Funding

• Leverage grant milestones for investor traction
• Apply for follow-on IRESEN grants

Phase 6: Infrastructure

• Use EBRD GEFF for enterprise deployments
• Apply to SEFA for large-scale preparation

Phase 7: Dominance

• Apply to AfDB SEFA for pan-African projects
• Use AECF REACT for African expansion

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🎯 Key Takeaways

1. Start early: Apply to TAMWILCOM and IRESEN grants in Phase 0
2. Think consortium: Most grants require academic/corporate partnerships
3. Bundle sales: Use EBRD GEFF as a sales wedge with 10% EU cashback
4. Plan ahead: AfDB SEFA and Horizon Europe require 2-6 months lead time
5. Layer funding: Combine grants with equity/VC funding for maximum impact
6. Track metrics: All grants require detailed reporting and impact metrics

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Last Updated: January 2026
Version: 1.0
Status: Production Ready ✅